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VIDEO Marketing

Trends 2020

 

VIDEO is the future of marketing!

 Learn everything you need to know to succeed with your video campaigns.

Lay out a comprehensive plan and strategy & get it right for execution.

A great line up of the industry's best strategists and practitioners will present these exciting topics on video storytelling, media trends and video formats, creative content and story sequencing, tools and road maps for on marketing and advertising, and executing a successful online video campaign with best practices for production workflow production and distribution across all platforms. Listen to many exciting case studies.

  • Create power brand messages in your video content.

  • Develop video content and stories that target millennial audience effectively.

  • Learn the trade secrets to creating the right content for the right platform.

  • Road maps for story sequencing, video production workflows and video marketing conversion.

  • Key secrets for success on YouTube, Facebook, live streaming, webinars and Vlogging. 

  • Go from brand awareness to direct response, with the right data, tools and technology.

  • Grow your channel, develop more leads and more conversions.

​​

Connect with the leading experts

 
 
 

SPEAKERS

 

Discussing the hottest topics in video marketing.

  • INDUSTRY TRENDS & DEVELOPMENTS

    • Exploring new video frontiers.

    • The state of online videos & social videos in Asia.

    • A look globally at how industry leaders are making their video investments work.

    • An overview of the evolution and impact of user generated content (UGC) and video productions. What has been most effective and what are the key insights we can learn from them, especially those who have been highly engaging and trusted by millions online? A review of pros versus amateurs’ videos in terms of quality, audience engagements and impact on marketing. How you can harness the power of UGC to positively impact your brand?

 

  • VIDEO STRATEGIES

    • How to make your video marketing campaign work succeed? A close look at the current anatomy of a social video marketing funnel – go from brand awareness to direct response and pinpoint accuracy of target audience tracking and conversion.

    • What are the best strategies when approaching OTT video streaming, pay channels and advanced TV? What do brands, video producers and digital agencies need to consider in their core strategy?

    • What works in video marketing and what will drive business bottom-line?

    • Developing a deep connection with your audience. What makes a video resonate with audiences globally?

    • The secret of success on YouTube. What are the absolute essentials? How does data ensure your ultimate success and accelerating growth in subscribers? A look at tools, technology and key words.

    • Going forward with life streaming and sports / games videos.

    • More insights for Facebook videos – best practices in sequencing your stories and achieving higher engagements, more conversions.

    • How about viral videos? Is it still the main thing in video?

    • Hacks and tips on growing your video stories.

    • How to make your channel highly subscribe-able? Tips on growing your channel and develop leads.

    • Mobile live streaming strategies – how to do it right.

 

  • VIDEO CONTENT KEY CONSIDERATIONS

    • Content creation – creating something awesome and disrupt the Hollywood style.

    • Creativity and growing a global brand.

    • How do you stand out in today’s massive and mostly fragmented social media world?

    • Thinking formats – which formats should be considered (VR or vertical formats)?

    • Developing content that will succeed in today’s millennial generation.

 

  • VIDEO MARKETING STRATEGIES

    • Creating a movement for your brand and story – the best kept secrets!

    • Growing your brand with social media strategy and video.

    • Understanding and navigating the evolving relationships between brands and video producers.

    • Instagram video strategies.

    • Data driven results for your video strategies.

    • Audience development strategies.

    • Convert video viewers into paying customers – insights and tips.

    • Webinars versus live streaming videos.

    • Working with influencers to grow your brand.

    • Vlogging strategies.

 

  • KEY METRICS FOR VIDEO

    • Which metric will matter most in today’s context?

    • Increase watch time for your videos and grow your audience!

    • Strategies to audit your video channels and video marketing campaigns.

 

  • VIDEO PRODUCTION

    • Best tips and strategies for video production workflows.

    • Tips for live video production.

    • The future for video in live streaming – how to get it right, get the key handles on the strategies you need to succeed with your video executions.

 

PROGRAM SCHEDULE

Day One (19 November 2018)

7:50 AM – 8:50 AM

Registration & morning coffee.

8:50 AM – 9:00 AM

Welcome to Video Marketing Strategies 2018.

INDUSTRY TRENDS & DEVELOPMENTS – VIDEO’S NEW FRONTIERS

9:00 AM – 9:30 AM

Chairman’s opening address - exploring new video frontiers. The state of online videos & social videos in Asia. Also, a look globally at how industry leaders are making their video investments work.

CHRIS REED, Founder & CEO, Black Marketing.

9:30 AM – 10:00 AM

Keynote address – YouTube’s view of opportunities with video advertising & marketing. A look at the video media landscape, some user trends and how YouTube is shaping the ecosystem for both users and advertisers. 

VARUN SHARMA, Director, Brand-Go-To-Market, APAC, Google.

TRENDS & VIDEO FORMATS

10:00 AM – 10:30 AM

Video trends and upcoming video formats - a peek of what is happening in video marketing space. Thinking formats – which formats should be considered (VR or vertical formats)? Glean great key insights.

RIKU VASSINEN, Head of Digital, J Walter Thompson Worldwide.

10:30 AM – 11:00 AM

Morning Refreshments.

VIDEO CONTENT CREATION

11:00 AM – 11:30 AM

Video storytelling – Humanise the products & services you sell with the video stories you tell. Give people reasons to buy your products and services. How to get people to stop, pay attention and listen to what you are trying to say, beyond speeds and feeds of your products?

ANJALI SHARMA, Managing Director, Narrative The Business of Stories.

DATA STORYTELLING STRATEGIES

11:30 AM – 12:00 PM

Building a video strategy using data storytelling – a real case study of how we used video for our own marketing campaigns and how data drove our strategy. How do you best analyse your video content performance to improve results of your campaigns.

LAUREN STEPHENSON, Marketing Director, Nugit.

AUDIENCE ENGAGEMENT & AUDIENCE DEVELOPMENT STRATEGIES

12:00 PM – 12:30 PM

Ephemeral content and how to engage your audience! How do you stand out in today’s massive and mostly fragmented social media world?

ANTOINE BOUCHACOURT, Vice President - Asia, Shootsta.

12:30 PM – 1:30 PM

Networking Buffet Lunch.

VIDEO CAMPAIGN STRATEGIES

1:30 PM – 2:00 PM

Creating a movement for your brand and story – the best kept secrets!

Real life case studies from Circles’ many successful viral campaigns.

MEGAN YULGA, Senior Marketing Manager - Campaigns, Circles.Life.

TARGETING MILLENNIAL AUDIENCE SUCCESSFULLY

2:00 PM – 2:30 PM

Developing content that will succeed in today’s millennial generation.

VICTORIA SIM, Creative Lead & Filmmaker, Vision Strategy Storytelling.

KEY METRICS FOR VIDEO

2:30 PM – 3:00 PM

Video metrics - Which metric will matter most in today’s context? Insights on strategies to audit your video channels and video marketing campaigns.

PRASHANT SAXENA, Head of Insight & Innovation, SEA, Isentia.

3:00 PM – 3:30 PM

Afternoon Refreshments.

3:30 PM - 4:00 PM

FIRESIDE CHAT - EMPLOYEES AS BRAND ADVOCATES VIA VIDEO

How to engage staff as brand advocates by enabling them with video. The low hanging-fruit of using your best brand assets – your staff – as your brand storytellers and content generators.

Moderator  - PRIYANKA NADKARNI, Managing Director, Window Seat Group. 

Panellists - 

- ANTOINE BOUCHACOURT, Vice President - Asia, Shootsta.

- KELVIN LEE, Global Director, Social Media, Thomson Reuters.

DRIVING UP CONSUMER ENGAGEMENT & ACTION – FROM AWARENESS TO RESPONSE

4:00 PM – 4:30 PM

The value of context - how premium media drives consumer engagement and action. A close look at the power of premium media and the impact it drives for advertisers. How to achieve both safety and scale in the digital world.

PHIL TOWNEND, Chief Commercial Officer, APAC, Unruly & Board Member IAB Singapore.

BRANDED CONTENT & NATIVE ADVERTISING

4:30 PM – 5:00 PM

Making compelling branded content and native advertising videos.

MELVIN CHEN, Head of Video, Branded Content, Tech-in-Asia.

 

PANEL DISCUSSION

5:00 PM – 5:30 PM

– User generated content & its impact.

An overview of the evolution and impact of user generated content (UGC) and video productions. What has been most effective and what are the key insights we can learn from them, especially those who have been highly engaging and trusted by millions online? A review of pros versus amateurs’ videos in terms of quality, audience engagements and impact on marketing. How you can harness the power of UGC to positively impact your brand?

– Video marketing strategies.

Understanding and navigating the evolving relationships between brands and video producers.

The secret weapon for YouTube. What are the absolute essentials? How does data ensure your ultimate success and accelerating growth in subscribers? A look at tools, technology and key words.

-More Strategies.

Social video revolution in Asia.

Instagram video & Vlogging strategies.

Webinars versus live streaming videos.

Ways to increase watch time for your videos and grow your audience. Drive up awareness.

Working with & managing influencers to grow your brand.

Video live streaming as the future.

Moderator:

CHRIS REED, Founder & CEO, Black Marketing.

Panellists:

- MEGAN YULGA, Senior Marketing Manager - Campaigns, Circles.Life.

- KELVIN LEE, Global Director, Social Media, Thomson Reuters.

- PHIL TOWNEND, Chief Commercial Officer, APAC, Unruly & Board Member IAB Singapore.

- RIKU VASSINEN, Head of Digital, J Walter Thompson Worldwide.

 

5:30 PM – 5:45 PM

Closing remarks by Chairman.

5:45 PM

Close of Day 1.

Day Two (20 November 2018)

8:00 AM – 8:50 AM

Morning coffee.

8:50 AM – 9:00 AM

Welcome back to Day 2

CREATING WOW VIDEO MOMENTS AND AWESOME CAMPAIGNS

9:00 AM – 9:30 AM

Chairman’s opening address – Understanding visual storytelling: five factual fundamentals & six scripted secrets. This session will introduce participants to the theory and techniques learned and utilized by generations of journalists and filmmakers to engage audiences.

NEAL MOORE, Head of Content & Business Development, Beach House Pictures.

9:30 AM – 10:00 AM

Keynote address – Video trends in social media Marketing.

Charles Tidswell, VP - JAPAC, Socialbakers.

 

10:00 AM – 10:30 AM

Morning refreshments.

AD BASED VIDEO ON DEMAND

10:30 AM – 11:00 AM

Ad funding to lead OTT - How can programmatic video advertising create a Win, Win, Win for Audiences, Brands & Content owners in Asia.

GAVIN BUXTON, Managing Director, SpotX Asia.

CREATING AUTHENTICITY IN BRANDED STORIES

11:00 AM – 11:30 AM

Chasing Tales: Creating a space for authentic storytelling. This session will expound further on why authentic storytelling matters in branded stories. It'll include how to create a trusted space for branded stories, both from a creator and audience point of view, and how it can create stories that can help brands build a better relationship with their audience.

DEREK TAN, Co-Founder, Viddsee.

 

AI & MACHINE LEARNING TO BOOST VIDEO ENGAGEMENT

11:30 AM – 12:00 PM

AI Content Profiling for Better Audience Interaction - Most people profile their audiences based on a broad set of standard demographics, age, gender, location, etc. which maps against traditional needs and wants as understood by Marketers. But is that the best way in this age of hyper-connected individuals? The social media generation doesn’t necessarily cleave to these standards of demographics people relate in a “me too” way to content. The biggest social influencers reach a diverse audience with the necessary commonality being the content. What if instead of looking at the individual relating to the content we start matching content and recommending content against each other, where the users are. This allows to do new story telling with content and extend interaction with users.

VINCENT MARTIN, Chief Operating Officer, iVideosmart.

360 VR & IMMERSIVE TECHNOLOGY FOR VIDEO

 

12:00 PM – 12:30 PM

How to make your video marketing campaign work succeed? A close look at the current anatomy of a social video marketing funnel – go from brand awareness to direct response and pinpoint accuracy of target audience tracking and conversion. What works in video marketing and what will drive business bottom-line?

NICK GC TAN, Managing Producer, AP Media Asia (Anonymous Productions & 360 VR Asia).

12:30 PM – 1:30 PM

Networking Buffet Lunch

CONVERT VIEWERS INTO PAYING CUSTOMERS

1:30 PM – 2:00 PM

Case study - Data driven results for your video strategies. Convert video viewers into paying customers – insights and tips.

DIVYA ACHARYA, Director, Product, Asia & DAMIEN CRITTENDEN, Vice President - Client Strategy, Xaxis.

CULTURE & NUANCES OF LOCAL MARKETS

2:00 PM – 2:30 PM

The impact on culture and emotion on video content - understanding the nuances that ensure video creative lands well in local markets.

VIJAY KUNDURI, MD – APAC, Unruly.

HACKS & TIPS ON GROWING YOUR VIDEO STORIES

2:30 PM – 3:00 PM

Double ROI with Facebook video advertising.

LYNN GOH, Lead Strategist, Impossible Marketing.

 

3:00 PM – 3:30 PM

Afternoon refreshments

3:30 PM – 4:00 PM

Video marketing strategy - trends and tips.

We are in the era where be it on FB, YouTube, Instagram or bingeing Netflix, users are watching more videos on a daily basis that ever. What do brands need to need to get right with their video marketing strategies?

RADHA RAMAN, Marketing Director, Asia Pacific, Brightcove.

VIDEO PRODUCTION & VIDEO WORKFLOWS

 

4:00 PM – 4:30 PM

How creating videos can improve your company's SEO, branding, and get your business more sales.

HO CHANG JUN, Managing Director, Gram.

 

4:30 PM – 5:00 PM

Best tips and strategies for video production workflows. Tips for live video production.

DAVID ANIL SHARMA, Director, Video Houze.

 

PANEL DISCUSSION

5:00 PM – 5:30 PM

Panel discussion – The future of video marketing, what does it look like?

Moderator:

NEAL MOORE, Head of Content & Business Development, Beach House Pictures.

Panellists:

LYNN GOH, Lead Strategist, Impossible Marketing.

- DEREK TAN, Co-Founder, Viddsee.

- VINCENT MARTIN, Chief Operating Officer, iVideosmart.

- VIJAY KUNDURI, MD – APAC, Unruly.

NICK GC TAN, Managing Producer, AP Media Asia (Anonymous Productions & 360 VR Asia).

5:30 PM – 5:45 PM

Chairman’s closing remarks & summary.

 

5:45 PM

End of conference.

 

PARTNERS

News Release Distribution Partner
Official Media Partner
Singapore Press Holdings
Partner Association
Digital Media Partner
Media Partner
Media Partner
Online Media Partner
Media Partner
MediaBUZZ
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